The 7th Annual Reno REunion is upon us! The even takes place onn Labor Day weekend Sept 3rd. thru Sept 6th. All rides will leave from Sun Valley Service Center. Located at 5670 Sun Valley Blvd. Sun Valley, Nevada 89433.

Many rooms are available in both Sparks and Reno, Nevada. Both cities are just 7 milers from the dealership. Early birds will be treated to a ride Friday afternoon to a local lake and BBQ hot dogs.

As in past years, Sun Valley Service Center will provide secured parking for trucks and trailers.

Saturday’s ride will be into the gold country of California. As in past years, the city of Sparks has a world class rib cook-off attracting contestants from all over the world on Labor Day weekend.

Sunday’s ride will be to Virginia City and Lake Tahoe with a BBQ at Guy’s house. We will be providing a chase truck loaded with cold drinks on both rides. We are limiting the event two 30 bikes a charge $15 per person to cover gas, food, and drinks.

For more information please call 775-673-9611 Ask for Guy or e-mail sunvalguy@aol.com

This event is put on by Guy and Jan Coover, owners of Sun Valley Service Center: where you get the bike just the way you want it!

In case you missed it, Royal Enfield was a big hit at this year’s LA Calendar Motorcycle show in Long Beach, California. Special thanks to South Bay Triumph, the California Royal Enfield dealer who organized the appearance at the event and to everyone who came out to check out the… bikes!

The popular Indian Cars & Motorbikes blog recent published an article about the arrival of the Royal Enfield Bullet C5 Military here in the United States.

While the Military C5 is currently only sold in the U.S. market, the article draws attention to world-wide interest in the unique “Battle Green” Classic. The author also underscores the a few of the engineering differences between Indian domestic models and export models produced by Royal Enfield.

Click Here to Read the Article at IndianCarsBikes.in >

Wildfire Motorcycles, one of our newest Royal Enfield dealers, is hosting an open house and demo ride event this weekend. Be sure to mark your calendar! Here are the details:

Wildfire Motorcycles Open House
Saturday April 10th, 2010
Wildfire Motorcycles, 6905 66th St, Lubbock, TX 79403
12:00pm to 5:00pm, Door Prizes at 1:00 and 4:00pm
Phone: (806) 783-8884

This is a great opportunity to meet the nice folks at Wildfire and to test ride the latest Royal Enfield models.

We’re excited to announce that the Royal Enfield Online Store has begun a major transformation that’s been underway behind the scenes here for some time.

The Royal Enfield Online Store is now known as NField Gear, a new catalog company designed to focus exclusively on providing a world-class Parts & Accessories service for Royal Enfield enthusiasts.

Click here to read more at NField Gear >

NField Gear logo

Royal Enfield Bullet C5 Military Wallpaper

Royal Enfield motorcycles were prominently featured this month in Ultimate Motorcycling’s online wallpaper gallery, with several new Royal Enfield wallpapers.

Check out the gallery now!

Louis Leonard of Ultimate Motorcycling recently channeled his inner James Dean and took the Bullet Classic C5 for a spin.

Click here to read the review >

Louis Leonard of UMC test rides a 2010 Bullet C5 Classic (Photo by Don Williams)

You’re Invited!

This years spring Royal Enfield Rally will once again take place this June on Father’s Day weekend (June 18-19, 2010) at Eagle Cliff Campground in Lanesboro, Minnesota. It should be another great event! The cost is $25 per bike.

Call Jane toll-free at 1-800-201-7472 for more information or to sign up.

Two more "First in Class" prize-winning bikes from Motorcycle Sales Direct.

Motorcycle Sales Direct, our Arizona Royal Enfield dealer, has done it again! Not one but two of their beautiful Royal Enfield EFI models took “First in Class” awards at the Annual LIFE Academy 2010 Car, Truck, and Bike Show. The customized G5 Classic won in the 1980 or Newer category while the military kit equipped G5 was the Peoples’ Choice in the motorcycle class.

Our thanks and congratulations to the team at Motorcycle Sales Direct!

We were excited to learn that the a black Bullet Classic C5 won this year’s trophy for Best Bike (Metric-Stock) at the Bearly Cruzin Classic Car and Motorcycle Show in Arizona.

Special thanks to our Arizona Royal Enfield dealer, Motorcycle Sales Direct for submitting the bike and sharing the news with us!