I stopped in at the new factory last week to preview and ride the final version of the Cafe Racer on the test track at the new Royal Enfield factory. The Cafe Racer is the worst kept secret in the industry. I cannot reveal much about the final form other than it was a lot of fun and you will note my picture is not that revealing (drat!). I will say that we are on track for 2013 deliveries and we will reveal more about the technical aspects of the bikes soon.
The new factory was fabulous! It is a wonderful 50 acre, mix of absolute state of the art manufacturing and where it counts traditional hand craftsmanship . The environment was also much better for the workers – quiet, clean, safe,good temperature control, ergonomic assembly positions etc. It is amazing what you can do with a brand new clean sheet of paper facility. For the first time I noticed women in the good paying assembly line jobs. The owner has a goal of having 50% women in the new factory which would be great. Not as easy as it sounds in India but a good goal for certain.
For 2013 we will manufacture 175,000 units, up from 25,000 units just a few years ago then 250,000 in 2014. Virtually all of these units are presold already with some small exceptions in the export market where dealers carry inventory. (In India there is at least an 8 month waiting list). By way of comparison Triumph is said to have a current capacity of 50,000 units per year.
The addition of the Cafe Racer this year will now give us 4 distinct Royal Enfield products to sell.
8th Annual Royal Enfield Reunion
June 14-16, 2013
The 8th annual Royal Enfield reunion will be held the weekend of June 14-16, 2013 at Eagle Cliff Campground in Lanesboro Minnesota. There will be a $30.00 per person registration fee. The registration fee will cover 2 nights of camping, breakfast and dinner on Saturday and relaxing evening campfires. Check in starts at 3:00 on Friday. There will be a motorcycle ride on Saturday. Please contact Jane at Classic Motorworks (800-201-7472) to make your reservation. We welcome all models of bikes.
Had to post this from my trip to visit Cozy sidecars in Mumbai (Bombay) Why women live longer than menRandom Notes
Totally off subject but I couldn’t resist
The 7th annual Royal Enfield reunion will once again be held at Eagle Cliff Campground in beautiful LansboroMinnesota the weekend of June 15-17. There will be a $30.00 per person registration fee. The registration fee covers 2 nights of camping and dinner on Saturday evening. Check in starts at 3:00 on Friday. There will be a motorcycle ride on Saturday. Please call Jane at Classic Motorworks (800-201-7472) to make your reservation. We welcome all models of bikes.
Cinema Libre releases the documentary The Highest Pass
In theaters APRIL 27th: Motorcycles, Himalayas, Yogis, Death, Life and 2000km and 18,000ft…
Starting in Los Angeles, it will be at the Laemmle Theatres Santa Monica. Join our list to see the other select theaters near you.
More friends that helped make the highest pass possible: Kimberley Hawryluk Gretchen Schomer WendelDavid Makharadze Parashakti Sigalit Bat Haim Chip Duncan India on an Enfield NoHo Scooters Royal Enfield USA Royal Enfield Los Angeles Royal Enfield Bullet
Crazy Al Cayne and CAC-TV – HipHop – BMX – Comics – Life presents a TV Spot with VP of Royal Enfield USA Ron Greene at the NY International Motorcycle ShowRandom Notes
Great Video of Ron Greene and the Royal Enfield model line-up at the NY Motorcycle show. Unlike myself when interviewed Ron never missed a word of a beat – most impressive.
The spot was produced by Crazy Al Cayne a HipHopper and a very nice guy. Check out his website at http://www.cac-tv.com/
Check out the spot here http://www.cac-tv.com/2012/02/royal-enfield-motorcycles/
Here are a couple of camera phone spy photos of the flat tracker Royal Enfield which will be on display at the Long Beach International Motorcycle show this weekend. This beautiful bike was built by the guys at Doug Douglas Motorcycles in San Bernardino. I am told that they intend to make both kits and finished flat trackers as well as “street trackers” More later.