Exciting news for all Royal Enfield enthusiasts and riders here in the U.S. In a recent move to reposition the brand, Royal Enfield has dropped its retail pricing dramatically, shifting up its efforts to lead the mid-size motorcycle market.
With increasing global demand and a new state-of-the-art factory, Royal Enfield has set its sights on becoming a worldwide leader in the growing midsize motorcycle market. (250cc-750cc) Siddartha Lal, the CEO and owner of Royal Enfield, kicked off the campaign by setting the tone immediately with the MSRP of the new 535cc Continental GT Café racer at only $5,999, much lower than industry observers expected.
Kevin Mahoney, the CEO of Classic Motorworks (the exclusive US importer of Royal Enfield), stated lowering the MSRP prices on the rest of the product line naturally followed suit from Siddartha Lal’s vision for the GT and the brand positioning overall. “We have always been a unique high value brand. Our high volumes (over 250,000 units will be sold globally in 2014) and increased efficiency allow us to make this aggressive move. We have lowered the MSRP on some of our products by almost $1,400. The suggested retail price range of the product line now starts at $4,999 and tops out at $5,999 for the new 535cc Continental GT. This effort in repositioning Royal Enfield as a brand will not only put more bikes on the road, but simultaneously gain more of the market share here in the U.S. We are thinking long-term with this move and feel the timing and the opportunity to grow even more will ensure success for Royal Enfield in the U.S.”
With an ever growing dealer network be sure check our dealer locater to find an Authorized Dealer nearest you. “Made Like a Gun” Get your Enfield today!
CEO Classic Motorworks LTD
The new Continental GT Cafe Racer by Royal Enfield was launched this month in London England at the famous Ace Cafe. They should be available in US dealerships by the end of the year!!
All new "Tan" Royal Enfield Classic Model
All new Silver Royal Enfield Classic
All new paint scheme on the Black Royal Enfield Classic Model.
Royal Enfield prepares for its next level of global growth: Commences commercial production from the Oragadam manufacturing facility
Royal Enfield’s capacity for 2013 to be 175,000 motorcycles
The first new bike - A Desert Storm completes production at the new Royal Enfield factory opening a new era
Chennai, April 30, 2013:
Royal Enfield today started commercial production from its new manufacturing facility at Oragadam, Tamil Nadu India. Spread over 50 acres, the Oragadam plant starts with an installed production capacity of 150,000 units in the first phase. An initial investment of Rs 150 crores has been made towards construction of this facility that will produce the full range of Royal Enfield motorcycles.
Rolling out the first motorcycle from the Oragadam facility, Mr Siddhartha Lal, MD & CEO, Eicher Motors Ltd. said, “At Royal Enfield we have recorded a major milestone today with this plant at Oragadam becoming operational. Royal Enfield has witnessed a huge surge in demand in the recent past, recording a growth of over 50% for each of the last two years. We have been extremely successful in stretching the capacity of our existing 60 year old plant to record levels – achieving production of over 12,000 motorcycles in the month of March 2013. Yet the demand for our motorcycles has continued to outpace the supply. Therefore we have conceived of this new facility on a much larger tract of land and created a master-plan that can take the eventual production here to over 500,000 per year. With the speedy execution of the first phase of the plan, we have revised our production target upwards in 2013 – to 175,000 motorcycles from both plants. However, even as we start commercial production today, we have already begun working on the second phase of expansion at Oragadam, which will further increase the production capacity to 250,000 motorcycles in 2014. With this new facility, we now have the ability to scale our production quantity quickly in response to market demand.”
“This new plant has been benchmarked to achieve the highest level of quality and productivity. We have re-tooled many of the parts that make up our motorcycles – so that they are of exacting accuracy and finish. The substrate quality of the sheet metal parts, for example, is now at par with the best in the world; when these parts undergo the world-leading CED and paint process here at Oragadam – they will have a surface finish and life of the highest quality”, he further added.
Talking about Royal Enfield’s future plans Mr Siddhartha Lal said, “The ability to increase capacity fast and superior quality of motorcycles is a crucial step for Royal Enfield towards meeting our global ambitions. While we are adding new models and new dealerships in the Indian market which is fuelling our growth, we are also working on building our presence globally. Higher investments into brand and distribution, as well as new products that are very appealing to international markets are going to be key for us to achieve global leadership in the mid-size motorcycle category.”
The construction at the plant commenced in February 2012 and with civil work continuing around the clock, it was completed in a record time of 11 months. In addition to increasing capacity, the Oragadam plant has been designed to optimize cost of production through relevant automation while retaining the human craftsmanship that is distinct to the iconic Royal Enfield motorcycles. Towards this, an absolutely path breaking new CED paint shop with a painting capacity of 600 motorcycles per day has been installed in the plant. Further, to ensure consistency and less wastage, a robotic painting system and powder coating system have also been added. At the same time, processes such as the legendary pin-striping continue to be done through craftsmen who lend that special human touch to each motorcycle. The vehicle assembly line at Oragadam comes with several features such as ergonomic assembly work stations, torque controlled tools with feedback device and a capacity of producing one motorcycle a minute, or over 800 per day on two shifts. Effective controls and process, right from material handling to review mechanisms, have been created on the backbone of a modern and strong IT infrastructure. In addition, chassis dynamometers and a 1.4 kilometer test track within the factory premises allows for the motorcycles to be thoroughly tested before they are dispatched for customers.
The Oragadam facility has been built with sustainability in mind from the very beginning of the design stage with several initiatives such as reduction of effluent generation at source and zero liquid discharge system of treatment. In addition conservation of resources such as electricity, water and fuel has been given top priority. Even during the construction stage, the green concept was applied such as using soil from within the site for filling, as well as using the ideal quantities of steel, concrete and cement. The focus was also on creating efficient work spaces, equipment and utilities and hence effective use of natural, diffused lighting, natural air flow inside plant and 25% of wooded area have been ensured.
About Royal Enfield:
The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, it has been a pioneer of powerful four stroke technology since 1955 in India. With its manufacturing base in Chennai, India, the company offers a variety of models catering to the needs of motorcycling enthusiasts.
Royal Enfield’s product line‐up includes the Bullet, Classic and Thunderbird models in both 350 and 500cc displacements. Royal Enfield operates through 11 company-operated stores and 250 dealers in all major cities and towns. Royal Enfield motorcycles are exported to over 40 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and South Asia.
Royal Enfield also organizes and supports many enthusiast activities, events and rides across the country, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the country and the Himalayan Odyssey, the largest motorcycle ride over some of the toughest roads and highest mountain passes in the region of Himachal and Ladakh.
8th Annual Royal Enfield Reunion
June 14-16, 2013
The 8th annual Royal Enfield reunion will be held the weekend of June 14-16, 2013 at Eagle Cliff Campground in Lanesboro Minnesota. There will be a $30.00 per person registration fee. The registration fee will cover 2 nights of camping, breakfast and dinner on Saturday and relaxing evening campfires. Check in starts at 3:00 on Friday. There will be a motorcycle ride on Saturday. Please contact Jane at Classic Motorworks (800-201-7472) to make your reservation. We welcome all models of bikes.
0% Financing for 12 months or 5.9% financing for 60 months
- Plus Free replacement wear parts for any purchase of a new 2010, 2011 or 2012 model Royal Enfield purchased on or after 3/15/2013/. See your dealer or go to the Royal Enfield Finance Center for program details, restrictions etc.
The promotional parts offer includes certain parts that are considered wear parts and are excluded from the standard 2 year warranty provided by Royal Enfield.
It is provided and sponsored by Classic Motorworks the US distributor of the Royal Enfield and not sponsored by Royal Enfield itself. This wear parts promotion runs concurrently with the factory warranty. Its term is the same as the warranty in your Royal Enfield owner’s manual. It is only valid on new unused, previously unregistered 2010, 2011 and 2012 models of Royal Enfield. A certified new demo bike sold by a dealer is eligible. The warranty is only valid on units sold on or after March 15, 2013 until this promotional period ends.
The items covered are brake pads, brake shoes, clutch plates, cables, bulbs, and electrical switches. This is a wear parts offer and any labor required to install these parts must be paid for by the customer. All repair work including filing of a warranty claim must be done by an authorized Royal Enfield dealer.
The wear items mentioned above will NOT be replaced if they are part of incidental damage from another incident; Examples are an accident, bike tipped over, fire etc. Parts are not eligible for replacement if the wear is determined to be caused by abuse. Wear parts included in this offer will only be replaced once. The determination that the parts are worn and need replacement will be made by any authorized Royal Enfield dealer. If parts are not worn beyond factory specs they will not be replaced, A broken cable, burned out light bulb etc. are self-evident but items like brake pads and clutch plates will have to be inspected by a Royal Enfield dealer.
The offer is also not valid if the underlying Royal Enfield factory warranty has been voided. Examples are machines that have been used in racing, for any commercial activity, ridden off road, lack of scheduled maintenance etc. These exclusions are clearly laid out in the RE factory warranty in your owner’s manual. The offer expires when the Royal Enfield factory 2 year warranty expires.
One Thought. One Feeling. One Passion – Royal Enfield
The FIRST Sunday of April is celebrated as the Royal Enfield ‘ONE RIDE’ all over the world where we actively encourage all Royal Enfield owners/riders to take their motorcycles and ride out with us.
This year we are celebrating this ride on the 1st of April 2012.
Although each rider is free to have his or her individual ‘One Ride’ we encourage the riders to either start their rides from our brand stores, dealers or International distributors/dealerships or end at them.
Whether the rider have been actively following the passion for riding or whether their bike has been parked in the garage for months, this is the day for everyone to ride. This is a ride for unity/brotherhood amongst all Royal Enfield riders across the world. On this day all over the world we don’t want people to just watch the roads vociferate with the distinct thump of Royal Enfield motorcycles, but join in the celebrations by signing up for the ride in their city or starting one of their own.
There is no format for this ride; no route, no duration, no destination. Make sure everyone wears proper riding gear and helmets on this ride laying emphasis on safety while pursuing the romance of motorcycling along with your fellow Royal Enfield riders. With pleasant weather to ride all over the world, it is highly recommended for all Royal Enfield riders to take their motorcycles and ride out together on this day.
In case anyone wants more information please ask them to send an email to oneride@roya[email protected]
Attention Florida Riders! Holopaw Corvette, Ural and Royal Enfield is inviting anyone and everyone interested in having a good time to stop by for a weekend of fun beginning Saturday, November 12th.
Come hang out and check out all the old rides housed in this time-warp museum/workshop, complete with the authentic smell of Castrol.
Camp out Saturday night by the big lake in the forest completely free, with plenty of food provided. Then wind-down the weekend with a Sunday afternoon group ride from the fairgrounds to Lone Cabbage Fish Camp in Cocoa, Florida.
An RSVP is appreciated to make sure there is plenty of food to go around. Call: 407`892`1901 or E-mail: [email protected]
Click for directions: 5100 Holopaw Road, St.Cloud, Florida 34773 (Rt. 441)
Starts at High-Noon Saturday, November 12th. See ya there!