Royal Enfield Motorcycles - Official United States Website

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Posts Tagged ‘Continental GT’

The Reviews Are In

In the News


2014 Royal Enfield Continental GT First Ride

2014 Royal Enfield Continental GT Review

Review: Old-school feel, modern tech pair well in Royal Enfield Continental GT


Riding Royal Enfield’s Continental GT Café Racer

2014 Royal Enfield Continental GT road test

The Affordable and Fun Cafe Racer

2014 Royal Enfield GT Continental Cafe Racer – First Ride Review

Royal Enfield Continental GT: Saddle time with CEO Siddhartha Lal

Why We Dig the Royal Enfield Continental GT

MOTOBLOT 2014 Photos and Video

MOTOBLOT 2014 Event Video



2014 Royal Enfield Continental GT

Royal Enfield Unveils a Bold Pricing Strategy



Exciting news for all Royal Enfield enthusiasts and riders here in the U.S. In a recent move to reposition the brand, Royal Enfield has dropped its retail pricing dramatically, shifting up its efforts to lead the mid-size motorcycle market.

With increasing global demand and a new state-of-the-art factory, Royal Enfield has set its sights on becoming a worldwide leader in the growing midsize motorcycle market. (250cc-750cc) Siddartha Lal, the CEO and owner of Royal Enfield, kicked off the campaign by setting the tone immediately with the MSRP of the new 535cc Continental GT Café racer at only $5,999, much lower than industry observers expected.

Kevin Mahoney, the CEO of Classic Motorworks (the exclusive US importer of Royal Enfield), stated lowering the MSRP prices on the rest of the product line naturally followed suit from Siddartha Lal’s vision for the GT and the brand positioning overall. “We have always been a unique high value brand. Our high volumes (over 250,000 units will be sold globally in 2014) and increased efficiency allow us to make this aggressive move. We have lowered the MSRP on some of our products by almost $1,400. The suggested retail price range of the product line now starts at $4,999 and tops out at $5,999 for the new 535cc Continental GT. This effort in repositioning Royal Enfield as a brand will not only put more bikes on the road, but simultaneously gain more of the market share here in the U.S. We are thinking long-term with this move and feel the timing and the opportunity to grow even more will ensure success for Royal Enfield in the U.S.”

With an ever growing dealer network be sure check our dealer locater to find an Authorized Dealer nearest you. “Made Like a Gun” Get your Enfield today!

Kevin Mahoney
CEO Classic Motorworks LTD

New video from the International Motorcycle shows

Random Notes

Great video about the launch of the Royal Enfield Continental GT

Best of the Web, In the News, Random Notes

Continental GT Cafe Racer launched globally in London

Announcements, Random Notes

The new Continental GT Cafe Racer by Royal Enfield was launched this month in London England at the famous Ace Cafe. They should be available in US dealerships by the end of the year!!

Picture of the new Continental GT in production

Random Notes

Great interview with Siddartha Lal the CEO of Eicher Motors about RE. Spot the new Continental GT Cafe Racer on the assembly line and test track.

Enfield in Twighlight