Royal Enfield Motors launched a new advertising campaign in India designed to attract the younger spectrum of riders  in the Indian market. The campaign features a hero-themed comic strip that appeals to younger rider’s sense of adventure by encouraging them to “Leave Home”.

Click here to read more about the campaign at Campaign India.

The popular Indian Cars & Motorbikes blog recent published an article about the arrival of the Royal Enfield Bullet C5 Military here in the United States.

While the Military C5 is currently only sold in the U.S. market, the article draws attention to world-wide interest in the unique “Battle Green” Classic. The author also underscores the a few of the engineering differences between Indian domestic models and export models produced by Royal Enfield.

Click Here to Read the Article at IndianCarsBikes.in >

Red Royal Enfield C5 with UCE engine

James Parchman wrote a great article about the Royal Enfield company and our new products for the New York Times . Here is the online version of the article. James is a freelance writer/photographer who contacted us while he was in Pakistan doing another article. he went to the factory in Chennai and came back with this great article.  As someone who has taken a lot of photos around the factory over the years I am in awe of his photographic abilities as well. Guess this is what the phrase “trained professional” is all about.  James did a great job and we certainly appreciate it. We are told that he has an upcoming piece in Rider magazine about the C5 as well.

http://www.nytimes.com/2009/05/17/automobiles/17ROYAL.html

Got to India late last night. The trip was horribly long especially from Frankfurt to Chennai. The first 4 hours from Phoenix was OK, the 8 hour flight from Philadelphia to Frankfurt was OK, waiting in Frankfurt for 5 hours got a bit tedious, but the almost 9 hour leg from Germany to India makes you want to claw your eyes out. Unfortunately the trip was not quite as long for my luggage as it missed the flight. Should be here tomorrow and I have what I need in my carry on.

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This is an older ad for the introduction of the Electra model in India (Note the Electra model sold in India is not the same as the Electra model sold in the USA. The name Electra originated because it was the first Royal Enfield with an electronic ignition).

Over the years any number of famous people have become Royal Enfield customers. The first picture is Brad Pitt riding a Royal Enfield (we swear it is him), the second is Julio Iglesias Jr. and friend riding in Miami. Billy Joel owns several Royal Enfield including two on his yacht. He uses one as a daily driver as well.

Brad Pitt Riding a Royal Enfield in India

Julio Iglesias Jr. and Friend on Royal Enfield Bullet in Miami

From Cycle World Magazine's Gallery

Along with the very favorable two articles about the new Bullet Classic C-5 in the March issue of Cycle World, there are quite few additional pictures in a gallery that they have put online. Click the picture to go to the online Cycle World photo gallery.

I spotted a bunch of very cool and interesting pictures of Royal Enfield choppers in a Royal Enfield blog. It is well worth a look, click here to check it out.

Dion from New Zealand recently wrote in inviting us to post some pictures from his recent trip to India. Dion visited the Royal Enfield factory and took some great photos, so I was only too happy to take him up on his offer. Thanks Dion!

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