Royal Enfield Motors launched a new advertising campaign in India designed to attract the younger spectrum of riders  in the Indian market. The campaign features a hero-themed comic strip that appeals to younger rider’s sense of adventure by encouraging them to “Leave Home”.

Click here to read more about the campaign at Campaign India.

This is an older ad for the introduction of the Electra model in India (Note the Electra model sold in India is not the same as the Electra model sold in the USA. The name Electra originated because it was the first Royal Enfield with an electronic ignition).