I read a post some time back, may have been another board. An Indian fellow was looking for hot rod mods for his new UCE. Some people chided him and said he should have just bought a bigger bike from another company. He politely explained that he lives in India and the taxes on imports nearly double the price of every imported bike. a ninja 250 is a status symbol there. He was not rich and while the rest of the world may consider the Bullet as anything from a toy to a midsize bike, as far as Indian made bikes go, it's the biggest, baddest option there is.Lots of pride, lots of common sense. I really enjoyed his post.I'm guessing they have other manufacturers but it seems RE is both an every day item and simultaneously a marque with rich history and proud owners. Not many brands anywhere can claim that.
Yes national pride and brand loyalty. We do have some of that here. Funny story...A friend of a friend was in a pitch meeting HP was giving to Harley Davidson. HP was really talking up their incredible "brand loyalty". The Harley folks politely listened and then said something like, "When you get a few thousand customer who have tattooed your corporate logo on their arms, you let us know."