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Author Topic: Royal Enfield makes new appointment  (Read 138 times)

Kevin Mahoney

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Royal Enfield makes new appointment
« on: August 06, 2014, 02:59:01 AM »
Royal Enfield names Rod Copes as President of North America

New Delhi/ Milwaukee/Faribault,  Royal Enfield, the world’s oldest motorcycle brand in continuous production and the world’s fastest growing motorcycle manufacturer, has named industry-veteran Rod Copes as President, North America. Rod will be responsible for driving Royal Enfield’s businesses  in North America in cooperation with the existing importers and distributors. Classic Motorworks LTD. of Faribault MN has been the Royal Enfield importer and distributor since 1999 and will continue to serve that function. Kevin Mahoney, President of Classic Motorworks said “We welcome and are encouraged by the appointment of Rod. Royal Enfield has made a strong commitment to North America and the appointment of such a highly qualified, experienced and well-regarded person like Rod is further evidence of that commitment.”
By naming Copes to a top-level executive position, Royal Enfield has firmly stated its intentions to rapidly expand the brand in the United States of America, its top export market.

Welcoming Rod, Siddhartha Lal, MD & CEO Eicher Motors Ltd said, “Rod comes to us with a rich worldwide experience of more than 20 years in the motorcycle industry. His in-depth understanding of the North American markets and marquee brands will be vital for Royal Enfield. U.S.A is an important market for us as we aspire to become the leader in the global mid-sized motorcycle industry. We realise that the mid-sized motorcycle market is underserved and opportunities are immense on this continent. I welcome Rod to the Royal Enfield family and wish him a long a fruitful association with the company.”

Rod Copes has previously worked with Harley-Davidson for nearly 20 years, most recently as Head of Global Sales and Customer Service. He was responsible for growing the company’s businesses across four global sales regions and three product categories: motorcycles, Parts & Accessories and General Merchandise. He spearheaded the brand’s geographic expansion across emerging markets and established offices in locations such as Singapore, Miami (Latin America), New Delhi, Moscow, Dubai, Saul Paulo, Shanghai, Prague, Athens and Seoul. Rod, who holds both a Master’s degree in Engineering and an MBA from Massachusetts Institute of Technology, left Harley-Davidson in late 2012 to follow his passion and entrepreneurial spirit of working with smaller companies and new ventures.

Commenting on his new role, Rod Copes President North America, Royal Enfield said, “My association with Royal Enfield goes back to my early days in India when I first met Siddhartha. I have admired Royal Enfield’s classic designs ever since. These are exciting times for the motorcycle industry and I am looking forward to working with the world’s fastest growing motorcycle brand.  The North American region provides an interesting opportunity for the brand. While lightweight and heavyweight bikes dominate the motorcycle scene in the U.S.A and Canada, Royal Enfield sits right in the middle with classic, fun, approachable designs that appeal to a younger, urban-oriented demographic. The new generation of riders is interested in a more hands-on motorcycling experience that is part of their lifestyle.”

In 2013, Royal Enfield sold 178,121 motorcycles. For the seven month period in 2014 (Jan-July), Royal Enfield has already sold 165,713 motorcycles, registering a growth of 84% over the corresponding period last year. Rod Copes sees an opportunity to grow Royal Enfield’s North American presence in the mid-power market, the brand’s sweet spot with its predominantly 500cc collection.