A new car built by my company leaves somewhere traveling at 60 mph. The rear differential locks up. The car crashes and burns with everyone trapped inside. Now, should we initiate a recall? Take the number of vehicles in the field, A, multiply by the probable rate of failure, B, multiply by the average out-of-court settlement, C. A times B times C equals X. If X is less than the cost of a recall, we don't do one.
Unfortunately all this coming about now may spell the death sentence of a company that has thousands of employees here in the U.S.
I think the biggest problem is the media frenzy.
Lest we forget, it wasn't long ago that our own Royal Enfield had a massive recall for transmission issues. While it may be probable that there was an attempt at Toyota to white- wash the issue, there is really no way to achieve perfection. Often problems won't surface until there are enough units out in the real world. In- house testing can't cover every possible contingency. Stuff will go wrong. A year or so ago I received a recall on my 1993 Ford F150. I think the biggest problem is the media frenzy. Certainly this is news, but perspective is never attempted in the reports. be it cars or cribs or TV's, EVERY manufacturer has recalls. The media frenzy probably exacerbated the problem by forcing Toyota to fix it NOW!!!!!!!! A more measured approach would allowed for a better repair.