A lot of Amazons profit is reinvested in itself to grow the company.This can show up as a loss on the books but in reality little is lost and the company gains.Showing a large profit indicates to many, that this "reinvesting in itself " is on a downswing which many stock holders feel is a negative for the company.There also is a bit of "Creative Accounting" that pretty much goes along with the story about three accountants showing up for a job interview.The HR man sits them down and hands each one a tablet.He then asks, "How much does 3 + 8 - 4 equal? Write your answer on the tablet I gave you."The first applicant held up his answer. He had written "6"..The second applicant held up his answer. He had written "7".The third applicant held up his answer. He had written, "How much do you want it to equal?"The third guy got the job.