Exciting news for all Royal Enfield enthusiasts and riders here in the U.S. In a recent move to reposition the brand, Royal Enfield has dropped its retail pricing dramatically, shifting up its efforts to lead the mid-size motorcycle market.
With increasing global demand and a new state-of-the-art factory, Royal Enfield has set its sights on becoming a worldwide leader in the growing midsize motorcycle market. (250cc-750cc) Siddartha Lal, the CEO and owner of Royal Enfield, kicked off the campaign by setting the tone immediately with the MSRP of the new 535cc Continental GT Café racer at only $5,999, much lower than industry observers expected.
Kevin Mahoney, the CEO of Classic Motorworks (the exclusive US importer of Royal Enfield), stated lowering the MSRP prices on the rest of the product line naturally followed suit from Siddartha Lal’s vision for the GT and the brand positioning overall. “We have always been a unique high value brand. Our high volumes (over 250,000 units will be sold globally in 2014) and increased efficiency allow us to make this aggressive move. We have lowered the MSRP on some of our products by almost $1,400. The suggested retail price range of the product line now starts at $4,999 and tops out at $5,999 for the new 535cc Continental GT. This effort in repositioning Royal Enfield as a brand will not only put more bikes on the road, but simultaneously gain more of the market share here in the U.S. We are thinking long-term with this move and feel the timing and the opportunity to grow even more will ensure success for Royal Enfield in the U.S.”
With an ever growing dealer network be sure check our dealer locater to find an Authorized Dealer nearest you. “Made Like a Gun” Get your Enfield today!
CEO Classic Motorworks LTD
The new Continental GT Cafe Racer by Royal Enfield was launched this month in London England at the famous Ace Cafe. They should be available in US dealerships by the end of the year!!
Great interview with Siddartha Lal the CEO of Eicher Motors about RE. Spot the new Continental GT Cafe Racer on the assembly line and test track.
Late breaking report from Dan Holmes and the Bonneville speed record team at the Bonneville Salt Flats. Today they made a run at just over 120 miles an hour on a Bullet. It was a Nitrous assisted Bullet at that.. On the return run they estimate that they were going about 130 when they suffered some problems. Even at that they came across the finish line at over 100MPH. More tomorrow
I brazenly took this article from www.royalenfields.com written by the world famous Royal Enfield Blogger David Blasco.
It is worth subscribing to his blog. He has some of the most interesting articles about RE’s old and new.
I was part of the team Bonneville Team in the first attempt and have never had so much fun in my years with Royal Enfield. This is a great group of “grassroots” racers who exemplify the RE community.
WEDNESDAY, AUGUST 21, 2013
Bonneville Bullet races for world’s fastest Indian Bullet
Going racing again is the Bonneville Bullet.
“Dyno Dan” Holmes and the Bonneville Bullet will return to the Salt Flats this week in a second effort to become “the world’s fastest Indian Bullet.”
His DRS Cycle team, based in Indiana, will use a partially streamlined 500cc Royal Enfield Bullet with crankshaft and cams by Hitchcocks Motorcycles and “hope to do 120,” Dan told the Royal Enfield Yahoo Group on Aug. 3. The Bonneville Bullet will compete both on gas and with a nitrous oxide system (NOS), he wrote. It will use a 22-tooth front sprocket.
In 2008 the team set three records with a road racing Bullet it brought along, but the semi-streamlined Bonneville Bullet was sidelined.
“Our nemesis last time with this bike was jetting. We were being cautious not to burn it up and were taking baby steps. Anyone who has jetting experience would understand that going down six jets sizes all at once is reckless! We ran out of time as many remember we were on the starting line with the engine running and they closed the track due to a fatality. In any event we are going back and we will make our best effort,” Dan wrote the Yahoo group.
The AMA Racing BUB Motorcycle Speed Trials are Thursday Aug. 24-29 this year at the Bonneville Salt Flats in Utah. Dan provided these details:
“Glen Kyle is our engine builder and Phil Myers is our tuner, Jim Myers has become our sponsor and our electrician, and tuner for the past few weeks…
“Once again we will be accepting donations to our PayPal account if anyone is inclined. We are still a grass roots race team, so thanks in advance!” The PayPal account is [email protected]
When you donate, include your name and address in the space provided for a note to Dan.
“We will send a autographed photo of the team members and bike on a 8X10 to all donors. I will need them to include a mailing address of course,” he wrote me.
Aside from money, a volunteer is needed to update the team’s website. If you want to volunteer you can contact Dan at [email protected]
“Many people claim to have the worlds fastest Bullet, but they increase the displacement and so it is a frivolous claim,” Dan wrote. “I am hoping that DRS Cycle will prove to have the worlds fastest (500cc) Indian Bullet!”
Holmes was one of the early Royal Enfield dealers when the brand returned to the U.S. in the mid-1990s. His DRS shop in Indiana marketed a “shift kit” that cured some of the ills of the notorious left-side shift bodge on four-speed Royal Enfield motorcycles then being sold in the United States.
I have added some pictures from the bike that the Holmes team won their class for 2003 ARMHA racing and earned the right to carry the #1 number plate and some other pictures from the first Bonneville attempt. You can see that Dan and his team are serious about what they do.